Remember 90s cult fashion label MCM? Well, it now has a new monogram
If y'all were a teenager in the 1980s or 1990s, you'd probably remember that German brand MCM was one of the 'Information technology' make of the times.
At the peak of its popularity, MCM numberless were seen on celebrity icons such as Diana Ross and Cindy Crawford. Due to some, well, financial challenges inside the company, the brand eventually fell out of favour in the noughties before making a comeback in the 2010s, having been bought over by S Korean company Sungjoo Group.
After a pregnant reinvention into a new school luxury brand, MCM is at present a cult classic among some of today'south hottest celebrities, rappers, musicians and athletes, including Beyonce, Justin Bieber, Chris Brown, Billie Eilish, Cristiano Ronaldo and more than.
MCM fever also swept through the K-pop celebrity scene, pop with big names such as Rain, G-Dragon and Lay Zhang. In item, it was the brand's iconic studded backpacks that brought information technology back to the mainstream.
Fun fact – while MCM used to stand for founder Michael Cromer Munich, information technology now stands for Modernistic Creation Munchen.
This year, MCM is celebrating its 45th anniversary and to marker the occasion, the brand is unveiling a new monogram, the first new impress in its history.
Think of MCM and the Visetos Monogram immediately comes to listen. Now, the iconic monogram will take on a vintage aesthetic with the Vintage Jacquard Monogram, created using a weaving technique traditional of The Bauhaus Material School.
Vintage jacquard monograms have become somewhat of a tendency every bit of late. Think Louis Vuitton's Since 1854 collection and Gucci's Epilogue collection, where the iconic monograms of the ii houses were given a vintage, worn-in event.
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The MCM Vintage Jacquard Monogram is created in three colourways – antique grayness, modernistic blue and royal crimson. A capsule collection has been launched to mark the anniversary of the brand, featuring iconic handbags and silhouettes such equally the Stark, Tote, Klassik, Satchel and the Wilton Chain.
Other accessories include bucket hats, AirPods pro case (to hold your TraceTogether token, perhaps?), stoles, shoes likewise as home accessories such equally cushions, slippers and more.
Source: https://cnalifestyle.channelnewsasia.com/obsessions/mcm-unveils-new-vintage-jacquard-monogram-248386
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